This product was developed for Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.
Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officers: Ricardo John, Roberto Fernandez
Creative Director / Copywriter: Ricardo John
Creative Director / Art Director / Illustrator: Roberto Fernandez
Copywriter: Fernando Duarte
Art Director: Gabriel Gariba
Producer: Rodrigo Alberini
Photographer: Regis Fernandez