We got the task of raising awareness for a completely unknown brand of energy drink. In one month, almost everybody in the key demo knew they existed. For the purpose, we created 5 separate YouTube videos, uploaded once a week, for a period of 5 weeks. All of them containing the best comedy we could come up with, on every-day subjects like childhood events, weddings, Balkan cuisine, men & women stereotypes and so on… The videos were an instant hit, gaining more than 1 million views, or over 200.000 views per video on average. With thousands of social media engagements, free of charge PR coverage from the media, all done with not a dime spent on advertising or media buying.