URL: http://www.earphonebully.org
Earphone Bully puts you in the shoes of a silent victim. With the current generation welded to their earphones, it uses 3D sound to virtually put a bully in your head. This creates a powerful roleplay tool to prepare kids for schoolyard bullies and importantly, gives them ways to speak up about it. It’s also about empathy and understanding for bystanders and parents, and for bullies themselves. You don’t really know what it’s like until you step into their shoes. Earphone Bully can be customised by any anti-bully organisations to add local support details. It can also be personalised when passing onto friends, with the Earphone Bully knowing over 500 names.
Advertising Agency: SapientNitro, Brisbane, Australia
Executive Creative Directors: Nancy Hartley, James Burchill
Associate Creative Directors / Art Directors: Cristian Staal, Ralphie Barnett
Senior Copywriter: Marianne Harvey