The Clean Bee campaign, created by Heavenly Organics, was launched via a series of educational and satirical videos starring Benny to Bee and showcasing the negative effects these pesticides and chemical antibiotics are having on not only the bees themselves, but also the contaminated honey people are consuming every day. The second phase of the campaign is where the strategic partnership with Care2 has come into play to turn education into action through their community of concerned citizens. The petition garnered over 60,000 signatures in less than four days and continues to grow.