Uber refreshed their branding and visual identity in the beginning of this year and despite the controversy it was a in my opinion a solid work. I know some of the designers behind it and I have profound admiration for the work that they do, they are experts at their craft and probably some of the best in this field. The project that they shared on Bechance definitely illustrates that quite well. It’s a text book project and if you want to create visual style guide, save the link because it’s hard getting any better than that.

Visual Identity

This project was originally shared by:

• Uber Design
• Catherine Ray
• Roger Oddone
• James Bamford
• Mirtho Prepont
• Shalin Amin
• Donald Wong