The campaign – which features 14 DFS employees drawn from the sofa firm’s three UK factories in Derbyshire, Nottinghamshire and South Yorkshire – is designed to shine the spotlight on the hard work, technique and artistry of the DFS team who hand-make customer orders all year round, honing in on the busy run up to Christmas. The work is the first installment in a new campaign by krow for the brand.

Each of the 14 DFS employees featured in the campaign were meticulously transformed into lifelike handmade fabric characters by the expert team at Aardman. The characters were then brought back to life for the TV campaign through the painstaking and precise art of stop motion animation.