In India over more than 2,00,000 young kids are employed in the matchbox Industry. They have no access to education or even the basic emenities.
We made a special matchboxes with a transparent outer cover. As one picks up these special matchboxes he see the visual ofa happy child on the outside, but as he slides it open the kids working in a tiny dirty room of matchbox industry gets revealed. The Inside flap of the transparent cover, that gets revealed once it’s slided open.