We made a deal with the most important pizzerias in Asunción and what we did was deliver the order, but a lot later on Friday night. When the pizza was delivered, we put a message: when you’re hungry, you understand hunger. This pizza is free so you can contribute what you can to help the national food campaign. Food Bank Foundation.
Advertising Agency: Oniria\TBWA, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Arturo Valiente
Copywriters: Arturo Valiente, Rene López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser’s Supervisor: Amanda Villamayor
Planner: Rodrigo Weiberlen