School of Thought created print advertising for its new—and fictional—client, the National Fruitcake Board, then focus grouped it. Projectfruitcake.com is a 2:10 video of their real reactions. Scroll down to view some of the bad-to-worse print work, like “FruitDrake,” “Love is Strange,” or “Birthday Suitcake.” The video link will be sent to clients and friends on gift packages reading, “We wanted to send you a fruitcake but our focus group told us not to.”