To help remind fans to pause and think twice before from getting behind the wheel, Tostitos created the first bag of chips that helps get you home safe. The bag detects alcohol on a person’s breath and thanks to NFC technology helps them call an Uber ride with a simple tap of their phone. In partnership with MADD, the goal is to remove 25,000 cars from the road, with $10 off an Uber ride on the day of the big game.