With Mother’s Day around the corner, the brand is giving some extra love and attention to all the moms out there. Moms mess up. Moms are human. And yes, Moms have potty mouths. So it shouldn’t be that surprising that 74% of moms admit to swearing in front of their kids.
Kraft celebrates these moms and perfectly imperfect parenting, so for Mother’s Day they are introducing a set of tools to help mom out.
The brand has created a film with Melissa Mohr, author of Holy Sh*T: A Brief History of Swearing, on alternative swear words moms can use around the little ones to prevent parenting fails. Kraft is also launching Mother’s Day cards with Fail-Cancelling Earplugs to help shield your kids’ ears in those not-so-motherly moments. And for whatever the earplugs and substitute swears can’t block, there’s always Kraft Mac & Cheese.