More and more of us suffer from sleeplessness these days, and every now and then we need a helping hand to break the cycle and get a good night’s sleep.

This campaign from Lucky Generals and Nytol is a humorous reflection of what it feels like when your mind just won’t stop racing, and aims to show occasional sufferers that on occasion, Nytol can be used to help.

Nytol: #SayGoodNytol

More and more of us suffer from sleeplessness these days, and every now and then we need a helping hand to break the cycle and get a good night’s sleep.

This campaign from Lucky Generals and Nytol is a humorous reflection of what it feels like when your mind just won’t stop racing, and aims to show occasional sufferers that on occasion, Nytol can be used to help.

Nytol: #SayGoodNytol