Advertising & Art Direction: Destápate Campaign

AoiroStudio
Aug 24, 2017

Let’s take a look at this interesting campaign that involved advertising & art direction for Destápate. What I love about this campaign is the approach and actually the story behind why. It invites you all Colombians to celebrate who they really are instead to hide underneath clichés. You should check out the commercial, it’s quite lovely and share the love!

Mullen Lowe SSP3 is an advertising agency in Bogotá, Colombia. You should definitely check out their site for more work.

Video

It’s a campaign that invites all colombians to stop hiding beneath clichés and stereotypes and start showing all the flavor, body, color, and attitude that they have inside, to show what they really are.

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Colombia transform #Destápate in a tool to protest against the stereotypes which have labeled Colombians and create a conversation so strong, it became a national trend.