If our body is 70% water, the 30% left must be responsability. March 22. World Water Day. The day we remember what we’re made of. To save water is to save the planet, to help ourselves.

Advertising Agency: Tag Comunicação de Tendência, Campinas, Brazil
Creative Director: Guilherme Lopes
Art Director: André Morelli
Copywriter: Demétrius Rocha
Illustrator: Hugo Ceneviva
Photographer: Hugo Ceneviva
Published: March 2012

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