Show that WIENER, the first Austrian life-style magazine for men, founded in 1979, named after Vienna, always has been and will be up-to-date.
Idea: WIENER was challenging all the years because of its unique, uncensored, polarizing reports and imagery – and therefor overcharging lots of people with its content. Therefor the content itself would be the best promotion for the magazine.
Solution: The fact, that WIENER always has been up-to-date was translated directly to the visual level: original photos, published in WIENER the last decades, were cut out and used to craft an impressive collage of more than thirty years.