URL: http://pinsulin.com

Thousands of Juvenile Diabetes patients “Pin” themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, we’ve created ‘Pinsulin’ (Pinterest + Insulin) Campaign, calling the aid of the world to Repin our message on Pinterest.

Advertising Agency: Mizbala, Publicis, Israel
Executive Creative Director: Dori Ben Israel Kario
Chief Creative Officer: Rony Schneider
Creative Director: Shiri Mann
Digital Creative Director: Elad Shmilovich
Art Directors: Meital Retig, Daniel Salov
Copywriter: Guy Hozavski
Coding: Ofir Oron

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