In Saudi Arabia, women were not allowed to drive. On the 26th of September, 2017, a royal decree was issued to allow women to finally drive. To celebrate the historical occasion, Nissan sent it’s sentimental message to it’s future customers with a subtle License plate. License plates tend to have a huge auction market in the GCC (Gulf Countries), with many people spending thousands to get a customized one. This reflected in a hugely favorable reaction on social media, with many women wanting the license plate, and some went directly to following their accounts and inquiring about the prices of their cars.