We’re excited to share this rad personal project by Rio de Janeiro based graphic designer Vinicius Araújo titled 36 Days whereby he has inexplicably applied brand styles to letters of the alphabet leveraging a potpourri of graphic, industrial and motion design. We love how Vinicius only used Helvetica to create a representation of unique products we all know and love. A for Apple, B for Beats and so on. There isn’t much written about the project so it is left up to us to interpret in our own special way. Be sure to check out Vinicius’ Behance for more inspiring work from this Brazilian talent.