Task: GARDENA is the top-of-mind brand for traditional gardeners and wants to evoke their inner passion for life.
Idea: While gardening with GARDENA products one can live every season with every sense to the fullest.
In other words: One is invited to celebrate every season.
Solution: “Celebrate every season” was translated directly to the visual level in an inspiring and life appreciating way by crafting confetti out of real leaves.