For their first global campaign, American Tourister features new Brand Ambassador: five-time Ballon D’Or winner Cristiano Ronaldo, a fashion icon whose global adventures will be captured by American Tourister throughout 2018.

The world’s most marketable footballer reflects the bold, vital, colorful and modern spirit of American Tourister. At the heart of American Tourister’s 360 degree marketing campaign for 2018, the spot is a callout for all world travelers to “Bring Back More” from their journeys.