The campaign explores the power of listening through speech, music and architectural acoustics, uniting personal stories with visuals from local urban art events. Instead of focusing on delivering experiential and digital media components separately, they integrated the two to deliver an immersive art experience that was shot and woven into a visually rich narrative spot. This experience meets content approach allowed the creative team to tailor the arc of the final piece, resulting in a poetic montage of the aesthetic of the event, straying from a docu-style and instead embracing a broader spirit of the experience.