In celebration of the year of the Water Dragon, Euro RSCG Singapore and Carlsberg have launched a new integrated campaign, “Fortune flows with Carlsberg”.The executions show a 3-D rendered water dragon around the can, giving the brand a modern and fresh look.
Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Kevin Pereira
Creative Directors: Scott Isaac, Eddie Wong
Art Director: Eddie Wong
Copywriter: Scott Isaac
Account Director: Ariel Lee
Account Executive: Manavi Sharma
Published: December 2011
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