Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director / Concept: Bogdan Truta
Copywriting / Concept: Mike Aronson
Client Services: Guillaume Lussier
Broadcast Producer: Anne-Marie Piran
Production House: Jet Films
Director: Yves-Christian Fournier
Director of Photography: Sarah Mishara
Production: Véronique Poulin
Post-production: Shed
Original Music: Sigur Ros
Sound & Studio: Apollo
Print Production: REA
Production Artist: Marquis Couture
Web: Julie Dubé