Chinatown is a Chinese translation of the trademarks in a graphical way.It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with maintained visual and narrative continuity.

Chinatown

The Chinese translation of the trademarks

Chinatown is a Chinese translation of the trademarks in a graphical way. It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with maintained visual and narrative continuity.

It uses basic words for translation, such as “Caramel Macchiato” for “Starbucks” in order to maintain the visual continuity. By arranging the words this way, ‘Chinatown’ pushes viewers to ask themselves what it means to see, hear, and become fully aware. ‘Chinatown’ also demonstrates our strangeness to 1.35 billion people in the world, when you can’t read Chinese.

Conception: Mehmet Gözetlik

Producer: Handan Akbudak

Neon Sign Maker: Asım Doğan

Director of Photography: Emre Başak

Assistant Camera: Doğukan Hendem

Editor: Süleyman Yılmaz

Music: “Les Métamorphoses du Vide” by Chapelier Fou.