To launch our new ad campaign, Chobani created a Super Bowl commercial featuring a discerning bear on the hunt for real, natural food. We decided to bring that to life on the streets of NYC and see how people would react.

Advertising Agency: In House, New York, USA
Creative Director / Copywriter: Ted Sabarese
DP: Marshall Rose
Production Company: Lovely Giant Productions
Executive Producer: Inna Khavinson
Editor: Tyler Peck / Nomad Editing Company
Color Grading / Sound Mix: Dungeon Beach
Published: February 2014