Coke is known for celebrating every occasion in an innovative way. Thus we decided to make couples come closer and share a coke this Valentine’s Day in a simple yet innovative way. We created THE TWO WAY STRAW. A regular straw but made for two people to sip from. Each straw comes inside a recycled paper packaging that says “This Valentine’s Day share a Coke”. Whenever you vend a coke can or a bottle this straw vends alongside automatically. A great way to come in close proximity with your loved ones.

Advertising Agency: Miami Ad School, Miami Beach, USA
Creative: Soham Chatterjee
Published: February 2014