Docomo Healthcare released its latest version of the wearable smart device “Move Band 2”, a wristband to support your health. With the help of professor Akiharu Sudo, a doctor of medicine from Kokushikan University, Tokyu Agency and AOI Pro. studied the mechanism of how human beings consume calories through watching scary videos. With numerous experiments using professional calorie measurement equipment, they came up with the most powerful and effective filming and story technique, and by incorporating POVs of the main character in the film which is the current trend of scary videos, created a film which will consume your calories most effectively just by watching. Though the wristband itself only measures calories consumed when people are moving, this video certainly raises people’s awareness that we unconsciously consume calories everyday. And through watching the actual calories consumed in real time on screen, it gives the viewers the unique and unforgettable experience to visually see and track their health data.

Advertising Agency: Tokyu Agency Inc., Japan
Production Company: AOI Pro. Inc.
Creative Director / Planner: Tetsushi Kawachi
Agency Art Director: Maori Sato
Planners: Daisuke Hasegawa, Yoko Osoegawa
PR Planner: Tatsuya Yoshio
Executive Producer: Hisaya Kato
Producer: Kazuki Sato
Production Manager: Shuhei Terada
Director: Hiroki Ono
DOP: Jin Ito
Gaffer: Yuki Maeshima
Sound Mixer: Tsutomu Yamaguchi
Special-effects Makeup: Yoshinari Doi
Art Director: Ayako Takebuchi
1st AD: Tohma Marisawa
Animation: Masato Seto
Music: Hiroshi Kawagoe
Offline Editor: Yoichi Takahashi
Web Director: Daiki Koyama
Account Executives: Shinichi Kumazawa, Ayako Ishii