Today, ESPN began airing “Everything Matters,” the inaugural spot in a fan-first campaign designed to build excitement for the new college football season. The campaign is all part of the ongoing “Who’s In?” effort, which launched in 2014 – the inaugural year of the College Football Playoff. The “Everything Matters” creative taps into the fun, and at times quirky traditions that fans, coaches and players have on game day, borne out of the belief that every decision, on and off the field, can impact the journey to the College Football Playoff.
The schools represented in the initial kickoff spot include:
Alabama
Georgia
Oklahoma
Michigan
Penn State
Ohio State
USC
Texas
Washington
Notre Dame
Clemson
Texas A&M (with appearance by head coach Jimbo Fisher)
UCF
Miami