Enemy of Stubborn Cows and Curious Teenagers Since 1937.

The client came to us wanting a print and POP campaign to commemorate their 75th anniversary. We created a tone of voice and visual language the reminded consumers of the brand’s history and reliability while infusing it with a bit of personality.

Advertising Agency: McKee Wallwork and Company, Albuquerque, USA
Creative Director: Daniel Andreani
Art Director: Dave Ortega
Copywriter: William Conner
Published: December 2012