It’s a digital campaign to promote the Dutch and Belgian Poetry Day 2012. Using nothing but poetry in out of office replies.

Case movie: http://www.youtube.com/watch?v=DqgTPW8zFCw

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Directors: Tom Loockx, Jorrit Hermans
Copywriters: Hugo Matthysen, Joke van Leeuwen, Stijn Vranken, Lies Van Gasse, Ester Naomi Perquin
Managing Director: Barbara Vangheluwe
Traffic Manager: Veronique Allard
Published: December 2011

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