This year’s most popular event was the FIFA World Cup in Russia. What made this World Cup special was that the most popular teams were among the first to be eliminated. So we ran a speedy ad campaign for Gree Air Conditioner Gree Klima, aimed at these soccer teams. In our ad campaign, we told the fans of the most popular teams that left early (Germany, Brazil, Argentina), that with Gree Klima’s WiFi feature they could set the temperature of their homes on they way back.