From movies, TV and generations of postcards, people have a perception of what they think Hawaii is. MVNP’s new campaign for the Hawaii Visitors and Convention Bureau works to change those perceptions by showing there’s more to the islands than they think. The “Let Hawaii Happen” campaign illustrates that sometimes the best parts of traveling in Hawaii are the unplanned moments in your “planned” vacation.

Advertising Agency: MVNP, Honolulu, USA
Executive Creative Director: Vince Soliven
Senior Art Director: Darell Castro
Associate Creative Director / Copywriter: Brian Watanabe
Creative Director: Raphael Milczarek
Production Company: RadicalMedia
Director: Luke Gilford
Director of Photography: Issac Bauman
Producer: Ritu Paramesh
Producer: Jenni Katinszky
Producer: Susie Kim
Editor: Jay Evans
Published: January 2015