Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Yaneev Avital
Creative Director: Dror Nachumi
Art Director: Tom Zakai
Copywriter: Oren Ben-Naim
Visual: Ofer Avioz
Chief Client Director: Adam Polachek
Executive Client Director: Daniel Meirovich
Account Supervisor: Dikla Tzemach
Account Manager: Shira Maidan
VP Planning: Yoni Lahav
Head of Planning Team: Hila Tamir
Planner: Nili Rabinowitz
Published: December 2011