J-B Weld, the Atlanta-based maker of epoxy adhesive products, has teamed up with creative partner TBWA\Chiat\Day NY to launch the brand’s first national TV campaign in its 50-year history. A common and cult-favorite tool box brand traditionally favored for automotive repairs, J-B Weld has introduced several new products in recent years aimed at tackling tough jobs beyond your garage, and giving your valuable home goods a second life.

The campaign – “Don’t toss it, J-B Weld it” – will focus on driving awareness for the J-B Weld suite of products, and of the superiority and strength of epoxy adhesives for household repairs.

The campaign launches with three new broadcast TV and online spots – “Chair” “Scooter” and “Patio” – starring actor/comedian Nick Offerman, who in addition to his on-screen fame is also a well-known professional craftsman himself.