Each art piece was meticulously constructed from 56 separate, intricately cut, carved, etched, sanded, lacquered, varnished and painted wooden parts — fashioned together like a puzzle. Together, they tell a story about Jägermeister’s heritage, ingredients and process.

Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin
Associate Creative Directors: Sean Lee, Luke Hughett
Copywriter: Brian Alexander
Art Director: Katrina Mustakas
Design & Typography: Juan Carlos Pagan, Brian Gartside
Interactive Design Director: Aliza Adam
Interactive Designer: Alex Miller
Experience Design: Anna Farrell
Art Buyer: Ali Asplund
Director of Creative Operations: John Bongiovanni
Senior Studio Artist: Tom Eberhart
Retouching: James Cullinane