Many 4×4 vehicles are sold in Argentina, but most of them never crossed the city limits. In an effort to position Jeep as the iconic 4×4 brand, encouraging people to go to places where others can’t, Leo Burnett created a whole new 4×4 driving experience: a GPS to get lost. The device allows Jeep drivers to let go – completely. It lets adventure-hungry travelers to select a “Get Lost” option on their GPS device, transporting them to parts unknown – even to the driver.

Advertising Agency: Leo Burnett, Argentina
Chief Creative Directors: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Dauquen Chabeldin
Art Director: Emiliano Jabiu
Copywriter: Francisco Ibarrola
Account Director: Lucía Villamil
Account Executive: Candela Calvo
Digital Production / Strategy: Santiago Greco, Sofía Saraví, María Köllikers, Lula Di-Chiara
Agency Producer: Francisco Tanto
Production House: Pank
Executive Producer: Lucas Urquiza
Directors: Facundo Españon, Pablo Fusco
Director Of Photography: Federico Cantini
Art Director: Pank
Editor: Mauro Carpinacci
Sound/Music: TDL
Post Production: Wolf