Truth: We have a primal urge to ‘look on the other side of the mountain’, to escape, walk, run, swim and discover new things.
Idea: This idea is about encouraging people to chase down discovery. It seeks to inflame the itch to explore all those places, people and activities that remain unexplored to them. It will naturally inspire the mini and massive adventures, special moments and legendary stories. We can own this better than anyone because we have the vehicle that’s more versatile than anyone.
After all, ‘discovery’ is a belief we wear on our badge.
NEVER STOP DISCOVERING