A viral wanted campaign for Mccann Erickson creative department, using the insight that at the end of every year, when the deadline for creative festivals is almost over, agencies start making Probono ghosts in order to win prizes.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Tal Perelmuter
Art Director: Dana Moshkowitz
Copywriters: Yoav Hebel, Asaf Zelicovitch
Director: Ami Alush
Published: December 2011

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