There are no earthquakes in Uruguay, but in the last year more people died in our country due to traffic accidents than in Chile’s earthquake of 2010. We can prevent this. Let’s respect traffic rules.

Advertising Agency: Amén, Montevideo, Uruguay
Creative Directors: Nacho Vallejo, Gabriel Lista
Art Director: Gustavo Etchandy
Copywriter: Juan Pablo Sténeri
Additional credits: Julián Kanarek, Milena Guillot, Camilla Mutuberría, Carolina Gelfont, Antonia Taboada
Producers: Bombay Films
Published: January 2014