What happens when you park the new, not yet launched, Opel Adam in central Copenhagen on a dark evening – and make it come to life? We tried and ended up giving unsuspecting bar guests and people passing by something they hadn’t seen coming.

Advertising Agency: UncleGrey, Copenhagen, Denmark
Art Director: Jon Goldtsche
Copywriter: Jesper Jørgen Hansen
Chief Of Operations: Carsten Bülow
Account Manager: Ingeborg Balle-Petersen
Creative Technologist: Karsten Kirkegaard
VJ: Thomas Romlöv
Director: Emil Kahr
Producer: Niels Kau
Photographer: Simon Mouridsen
Music: Ole Brodersen – Kay&Ndustry
Published: February 2013