We set out to demonstrate that Opel is an innovative and technological automobile brand, using one of the most popular, yet most limited social networks: Twitter.

Advertising Agency: Tapsa Y&R, Madrid, Spain
Chief Creative Officers: Susana Albuquerque, Martín Ostiglia
Creative Director: Daniel Martín
Copywriter: Jaime Rojas
Director Of Creative Technology: Miguel García
Published: November 2013