We Love Brisbane – Graphic Design

The debate has been raging for years: what’s the greatest GEICO ad of all time? Finally, after decades of speculation and pent-up demand, GEICO has decided to let folks settle the matter once and for all.

Introducing “The Best of GEICO” – a collection of commercials spanning 25 years, curated down to the top ten ads. These greatest hits will re-air on TV and online for the next few months, while America gets to vote on their favorite. Simply visit geico.com/bestof to view and vote today!

But wait, there’s more: When you vote, you can also enter for a chance to appear in an upcoming GEICO commercial. That’s right, just vote and enter through Feb. 5, 2019 and you could become a part of advertising history.

GEICO is one of the few brands with enough consumer awareness and a big enough repertoire of memorable marketing to pull off a Best Of campaign. It’s a first for the advertising industry – and certainly a first for the insurance category.

Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the U.S., recently announced a new national campaign for Pura Still: the first spiked still water. Pura Still creates a new category in beverage alcohol – spiked water with no bubbles.

To introduce Pura Still, Burns Group created a witty campaign, “Anything but Flat” that features Pura Still’s main point of difference – no bubbles. The integrated campaign includes in-store, digital, social, out-of-home and video and demonstrates how Pura Still delivers all the benefits of the alcoholic water category plus a brand new one – no carbonation – which is more refreshing and fits active occasions. The campaign includes two :15 spots, including GIFs and other cut downs for social. The key visuals of the campaign feature hero shots of the product that showcase the absence of all those annoying carbonated bubbles.

Pura Still is a beverage innovation that answers the demand for a low-calorie option in the ready-to-drink alcoholic beverage space. FIFCO USA (formerly North American Breweries) created Pura Still with zero carbonation, a splash of coconut water and a hint of natural fruit flavor. With an ABV of 4.5 percent, only 90 calories and one gram of cane sugar, Pura Still is available in three flavors, Blackberry, Mango and Mandarin Orange.

The campaign also includes a partnership with Professional Soccer Player Carli Lloyd, a consumer sweepstakes and a trip to the FIFA Women World’s Cup.

Burns Group was named agency of record for FIFCO USA in August 2018.