Since no one cares about the rainforest being chopped down, we decided to cut the one thing that really matters to people: Football players’ hair.

Advertising Agency: TRY/apt, Oslo, Norway
Art Directors: Erik Winn, Sindre Rosness
Copywriters: Maja Folgerø, Bård Rostrup Gabrielsen
Illustrator: Erik Winn
Photographer: Fantefilm
Additional credits: Linda Kling, Calle Hägg, Kristin Berge Jahr, Thomas Lein, Simen Lysebo, Lisa Canneaux
Published: June 2014