Every day 2,465 children need you to roll up your sleeves. Helium-filled balloons designed like blood bags are distibuted to encourage blood donation.

Advertising Agency: School of Visual Arts, New York City, USA
Creative Director: Frank Anselmo
Art Directors: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung
Copywriter: Manuel Aleman
Published: 2011

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