Every rider has a reason. Not only pro cyclists, who #RideFor their team, but also people who do it for their health, some for good times with friends and even because they like the style. Share your reason and be a part of the global conversation. And with the Samsung Galaxy S6 and S6 edge, along with the S5 and Note 4, consumers can experience the enhanced S Health when they cycle.

Advertising Agency: Cheil
Creative Director: Yeongkuk Kwon
Art Directors: Zonguk Han, Jasper Cho, Sunghoon Min
Copywriter: Yongjun Jung, Solmi Park
Head of Experience Marketing Group: Eunsook Koh
Senior Account Director / Team Leader: Koeun In
Senior Account Managers: Soyoun Yim, Monica Park
Account Executives: Jake Hwang, Jinyong Park
Production Company: Stink Productions London