Task: Henkel is a socially responsible company. The agency’s task was to support this image with the help of the Schauma brand and a special social project. We also faced the task of developing such creative materials that would simultaneously cause the desire to buy a product and participate in a social project.
Creative: We thought that such a gentle and hair-care shampoo foam can also be full of care for little kids. To convey this idea, we created a series of visuals with cute children’s toys that appear from the foam of Schauma shampoo. It seems that you just habitually buy a shampoo, but this action turns into real help to children, because every purchase of Schauma products brings 100 kzt to the fund «Give life to children» from the Volunteer Society «Mercy» founded by famous social activist in Kazakhstan — Aruzhan Sain.