In order to overcome the new alcohol advertising regulation laws in Israel, we created the first branded ad without a brand.

Advertising Agency: McCann, Tel-Aviv, Israel
Creative Director: Naor Itzhak
Copywriter: Eddie Gartsman
Directors: Michael Mushonov, Lael Utnik
Producer: Tom Soffer
Additional credits: Daniella Klinger, Rotem Mizrahi, Alon Leibovich, Ravid Tiber
Published: July 2015