On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message “Protect what’s behind you”.
Advertising Agency: Happiness Brussels, Brussels, Belgium
Executive Creative Directors:
Karen Corrigan, Cecilia Azcarate Isturiz
Creative Director: Peter Ampe
Concept Provider: Gregory Titeca
Head of Art:
Cecilia Azcarate Isturiz
Copywriter:
Peter Ampe
Art Director:
Cecilia Azcarate Isturiz
Account Director:
Pascal Kemajou
Account Manager:
Mehdi Sel
Producers: Dominique Van doormaal, Bart Vande Maele
Artist:
Ernest Zacharevic
Content Director: Joris Joosten
Social Media Manager: Maarten Breda
Interactive production: Bliss Interactive
Film Director & Photography: Bob Jeusette
Retoucher: Gregory Ellinger
Graphic Designers:
Jeremy Vandenbosch, Daniel Nino
Parking:
Q-Park Lepage
Published: October 2012