
Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising.
‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output.
It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women – the lead UN agency on gender equality & woman’s rights.
Video of Unstereotype Alliance – The Problem is Not Seeing the Problem