The brief was to create a campaign that celebrated the coming together of two iconic brands, the Volkswagen Beetle and Fender sound system that’s installed in the new Beetle. Both brands have a rich heritage and we needed to find a way to unite them in a fresh, interesting way.

Advertising Agency: Ogilvy, Dubai, UAE
Executive Creative Director: Ramzi Moutran
Group Head Senior Art Director: Gary Rolf
Typographer: Gary Rolf
Associate Creative Director: James Bisset
Account Manager: Atul Shenoy